Legal

Privacy Policy

The Historic Howard Theatre | thehowardtheatre.org | Effective: June 6, 2026

Introduction

The Historic Howard Theatre ("Howard Theatre," "we," "us," or "our") is a nonprofit cultural institution located at 620 T Street NW, Washington, DC 20001.

This Privacy Policy explains what personal information we collect about you, how we collect that information, the purpose for collecting it and how it benefits you, the outside parties we share it with, and your rights, including what you can do regarding your information. By using our Site or purchasing tickets or memberships, you agree to the practices described here.

We take your privacy seriously. As a nonprofit institution, we do not sell your personal data. Contact us at privacy@thehowardtheatre.org if you wish to make a request regarding your personal information.

This Privacy Policy describes how we treat personal information collected by or on behalf of Howard Theatre when you use our website or any other websites and platforms where this Privacy Policy is referenced or found (collectively, the "Site"), in our email messages to you relating to the Site, and in our offline interactions where this Privacy Policy is referenced. We are headquartered in the United States, and our Site is subject to U.S. laws. If you live outside of the United States, you understand and agree that we may transfer your information to the United States.

By accessing or using the Site, you confirm that you have read, understand, and acknowledge the terms of this Privacy Policy, and agree to our Terms and Conditions.

Information We Collect

Information You Provide Directly

  • Name, email address, phone number, and mailing address when you purchase tickets, become a member, or make a donation
  • Payment information (processed securely through our third-party payment processors; we do not store full card numbers)
  • Communications you send us through contact forms, email, or other channels
  • Event RSVP information, group booking requests, and rental inquiries
  • Preferences and interests you share when signing up for our newsletter or creating an account
  • Location information: We may passively collect information about your geolocation when you access our Site using your IP address and zip code
  • Demographic information: We may collect demographic information, such as your age, date of birth, or gender
  • Payment information: We and our vendors collect payment information, such as your account number, credit card number, expiration date, card verification number, and billing address
  • Sensitive information: We may collect information that may be considered sensitive personal information under certain state or local laws, such as information that reveals your health status, race, ethnicity, or religion
  • Feedback and any other information you provide when you contact us

We also collect and develop inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes. We may combine information about you in a variety of ways, including information collected offline.

Information Collected Automatically

We may collect your IP address when you visit our Site. We also use tracking tools like cookies and pixels to passively collect information about how you interact with our Site and online content. This might include device identifiers, browser and operating system type, browsing and search history on our Site, areas of our Site you visit and for how long, the site you came from and go to when you leave, and your interactions with our digital ads and content on other sites.

We may collect and record page interaction information and other electronic communications from your use of our Site, including content entry, mouse movements, screen captures, and search terms. We may also embed technologies (such as web beacons, tags, and pixels) in emails and other communications we send to understand how you interact with those messages.

Information from Third Parties

  • Ticketing and event data from our ticketing platform partner(s)
  • Social media account information if you choose to connect a social account or interact with our content
  • Donor and gift information from payment processors and donation platforms

How We Use Your Information

We use your personal information to:

  • Process ticket purchases, donations, memberships, and other transactions
  • Send order confirmations, event reminders, and account-related communications
  • Communicate about Howard Theatre programs, exhibitions, events, and opportunities (with your consent)
  • Personalize your experience on our Site and in our communications
  • Analyze website usage to improve our digital platforms and user experience
  • Comply with legal obligations and enforce our policies
  • Fulfill grant reporting requirements and institutional stewardship obligations as a nonprofit
  • Respond to your inquiries and provide customer support
  • Use for marketing purposes, including to tailor and send you information about our services and to serve you ads about our services
  • Develop and improve our services
  • Protect the security of our organization, Site, customers, and others
  • Verify and respond to requests made pursuant to this Privacy Policy

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance functionality and understand how visitors use the site. These include:

  • Essential cookies: Required for the site to function (e.g., maintaining your session during ticket checkout)
  • Analytics cookies: Help us understand how users navigate the site (e.g., Google Analytics)
  • Marketing cookies: Used to deliver relevant advertising and measure campaign effectiveness, where applicable

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect site functionality, including the ability to complete purchases.

We use Google Analytics to understand site usage. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at: https://tools.google.com/dlpage/gaoptout

We may also engage other parties to collect information on our Site. If you would like to opt out of sales or targeted advertising through certain cookie-based tracking, you may adjust your browser settings or broadcast an opt-out preference signal. You can also visit www.aboutads.info/choices and optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your cookie-related selections are specific to the device, website, and browser you are using, and are deleted whenever you clear your cookies or browser's cache.

How We Share Your Information

We share personal information with vendors that perform services on our behalf for our own business and operational purposes, including vendors that send emails, run our websites, provide advertising or marketing services, track advertising impressions, provide analytics, investigate and prevent data incidents, audit our business and financial statements, provide legal advice, and place our advertisements on other platforms.

We may also share your personal information with business partners, marketing companies, and other parties including social media platforms, advertising networks, data analytics providers, and ad tech companies. These partners may send you marketing information.

We will share personal information to comply with law or to protect ourselves or others — for example, in response to a court order, subpoena, government agency request, or to investigate potential fraud.

We do not sell your personal information. However, we may "sell" personal information as that term is defined under applicable state law. You may have the right to request to opt out of such sale or of targeted advertising. See Your Rights below.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our donor and patron records per nonprofit recordkeeping requirements, and comply with legal obligations. Transactional records are typically retained for 7 years in accordance with IRS requirements for nonprofit organizations.

You may request deletion of your data at any time (see Your Rights below), subject to our legal and recordkeeping obligations.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request that we delete your personal data, subject to legal retention requirements
  • Opt-Out of Sale: You may have the right to request to opt out of the sale of your personal information to a third party
  • Opt-Out of Targeted Advertising: You may have the right to request that we stop using your personal information for targeted advertising
  • Data portability: Request your data in a portable format where technically feasible

To exercise any of these rights, contact us at: privacy@thehowardtheatre.org

We will take reasonable steps to verify your identity prior to responding to your requests. We may deny certain requests and will explain why and how to appeal our decision, as required by applicable law.

Our Site is Hosted in the United States

Our Site is hosted in the United States. If you are visiting from outside the United States, note that U.S. laws may not provide the same level of protections as those in your own country. If you access our Site from outside of the United States, you understand, consent, and agree that we may transfer your personal information to the United States. We may also process, share, transfer, and store personal information on servers located in countries other than the United States.

Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately at privacy@thehowardtheatre.org and we will delete it promptly.

For youth programs and school events, we collect only the minimum information necessary and process it in accordance with applicable law and with parental consent where required.

Parents can learn more about protecting children's privacy online at the FTC's consumer resource page.

Third-Party Links

Our Site may contain links to third-party websites, ticketing platforms, and social media channels. This Privacy Policy applies only to thehowardtheatre.org. We encourage you to review the privacy policies of any third-party sites you visit.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our payment processing is handled by PCI-compliant third-party processors. No data transmission over the internet is 100% secure; we cannot guarantee absolute security but are committed to following industry best practices. We encourage you to use caution when using the Internet.

Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the effective date at the top of this page. Material changes will be communicated via notice on our homepage or by email to registered users. Continued use of the Site after changes constitutes acceptance of the updated policy.

Contact Us

For questions, concerns, or requests related to this Privacy Policy:

  • Email: privacy@thehowardtheatre.org
  • Phone: [GENERAL PHONE NUMBER]
  • Mail: Historic Howard Theatre, Attn: Privacy, 620 T Street NW, Washington, DC 20001

Effective: June 6, 2026 | This policy will be reviewed annually.